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UMFF provide opportunities for models & athletes in the fitness industry. Whether they are born with it, or they have worked hard for it, we believe that it’s time to get real rewards for their talent. Our shows are specially designed for individuals who are passionate about their athletic performance and creating their own image in the sport industry – we battle it out to get the highest exposure for our athletes by involving the biggest number of media coverage for them, generating the maximum benefits in return for their efforts, dedication and hard work.